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Lakland Musical Instruments - PR and Marketing

Friday, April 4, 2008 at 11:44PM
 Posted by Registered CommenterHelena B

Lakland is a Chicago-based manufacturer of bass guitars.

I create their press releases and Web content for www.lakland.com and design and maintain the Lakland MySpace.

In exchange, I get to interview legendary players such as Donald "Duck" Dunn , go to the NAMM show in January, and receive awesome instruments. That works for me!

Additionally, I helped create a buzz around the Lakland "Burning Earth" bass designed for Harry Shearer, (aka "Derek Smalls") for the Spinal Tap reunion at the July 7, 2007 Live Earth Concert. The piece de resistance? A photograph of Smalls with the bass appeared on the New York City Times Square Jumbotron via PR Newswire  on the fourth of July -- 11 times in one day. Classic.

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